It’s no longer business-as-usual. The impact of covid-19 on the fashion industry with countries on lock-down: production supply chains disrupted, inventories unsold and luxury consumption reduced. Everything is indefinitely uncertain for now.
But as the gloom sets in, it’s heartening to see humans find the beauty through the dark clouds. Just as musicians play, DJs spin and people sing from balconies worldwide while they’re in quarantine, can we also find solace in fashion?
The fashion world is responding: LVMH has begun producing sanitising hand gel in its perfume and cosmetics factories in France (instead of the usual Christian Dior, Guerlain and Givenchy scents and make-up) for distribution to French hospitals fighting the virus outbreak. Beauty companies and fashion houses have also donated to the cause from the very beginning.
It may be a period of social distancing, stay-home notices (SHN) and work-from-home (WFH), but we know this shall pass. So stay safe as we wait for normalcy to return, and keep your spirits up in joyful, beautiful clothes.
Fashion-philes, these are the highlights of the spring/summer 2020 season, one of the most wearable season ever, as you can see on our Tatler friends, Kumar, Ivy Singh and Marisa Evelynn:
Here at Ra Ra Productions, we’re fueled with creativity, uncanny entertainment, and a touch of magic to craft experiences that are as unforgettable to our audiences.